Our Story

Meet SIDE BY SIDE - a modern brand offering organizing solutions for your everyday carry. Inspired by today’s digital nomad, we make products that are smart and functional to help streamline any journey, from daily commute to long-haul travels.

Let us help you do the hard work, so you can sit back, relax and enjoy the ride.

Side by Side was founded by Antoine d’Haussy, a French native based in Hong Kong, with over a decade’s experience in the luggage and tech bag industry. In 2017, he introduced Side by Side to the crowdfunding community and launched its first product Power Packer on Kickstarter, Indiegogo, and Makuake. In just a few months, he received the support of 9,500 backers from over 62 countries. It was incredible to see so many others believing in his vision.

Side by Side was truly born from a community who are passionate about product design and organized living.

Antoine d’Haussy, Founder & CEO

“I grew up in France and landed on a job with one of the major computer bag companies early in my career. The job brought me to Hong Kong, where initially I made frequent business trips to. Between factory visits and client meetings, I was always working on the go and basically needed to carry my entire ‘office’ with me - chargers, cables, notebooks, stationery, power banks... but there was no one single pouch or bag that did the job.

I used to spend so much time trying to locate my stuff inside my bags because they were not organised properly. Or wasting money on yet another charger because my original one was tucked in an old suitcase that I had forgotten about. Why wasn’t there a more efficient way to organize our daily essentials and to transport them easily from one bag to another? 

So I began the Side by Side journey and set out on a mission to change the way we do travel gear and everyday carry - by building a brand that is oriented around solutions. Our products are infused with thoughtful details and smart features that cater to the ever-changing needs of today’s global traveler and digital nomad. 

We hope to keep making unique organizing gear that will accompany you along your journey, wherever that may be.” 

Member of 1% For The Planet

As part of a mission to conserve and protect the planet that we all travel on, Side by Side donates 1% of every sale to 1% For The Planet, a global network of non-profit organizations dedicated to protecting the environment. Find out more at onepercentfortheplanet.org

Intellectual Property

We are very proud of our unique product design. We take our Intellectual Property Rights very seriously and will stop at nothing to protect Side by Side™. Our brand and designs are protected internationally and we continue to increase the scope of protection for Side by Side™.

Track Record